One of the most successful direct response marketing legends doesn’t use email and insists people call or fax him to get his response. I’m talking about the great Dan Kennedy. But don’t be confused for one minute – Mr. Kennedy’s one of the sharpest and up to date marketers there is, and he refuses to deal with email inquiries as a principle. Why? Because he values his time. See, he knows people won’t give half as much thought to write an email as they do to writing a real physical letter, fax, or what they’ll say on the phone. There’s a certain level of dedication and seriousness in the way people perceive a physical letter these days. But that’s not[…]