It is very important for an internet business to develop its Internet marketing strategy. Unlike traditional marketing techniques, it is not easy for an internet business to develop a strategy, as the market is volatile and many top level executives have failed here without predisposed goals and objectives. For years, many businesses have used the internet to market their products and services to reach their target customers. • The internet has become the leading arena for shopping and purchases with the younger generation. People, who wish to make their purchases in retail stores, look into the internet for collecting product related information before making their shopping. Therefore it is important for businesses, be it small and medium sized or a[…]